LEAP Luxe coordinated the launch of Givenchy’s L’Interdit, implementing a multi-channel campaign for the fragrance’s debut via TV, VOD, press, and outdoor.
The highlight of the campaign was the domination of Oxford Circus Underground Station and a supporting bus wrap campaign. Our designers created a 3D render of the underground station and transformed the master artwork into a fully immersive space design, allowing shoppers and commuters to lose themselves briefly in the forbidden Parisian underworld.
