With new tech, comes new opportunities to reach a thirsty audience. Working closely with Moët & Chandon, LEAP Luxe stepped up with reactive style to quench the current demand for more personalised, apt advertising.
With weather being one of the biggest influences on consumer purchasing decisions, LEAP Luxe, alongside Moët & Chandon, were able to create weather reactive digital OOH content in bustling UK cities to deliver this refreshing message the moment a city breached a balmy 22 degrees.
Working with the static master images for the campaign, our artworkers used VFX techniques to create subtle ripples which would enhance the cool temptation of the scene’s swimming pool in the animated digital displays. In tandem, we adapted and supplied campaign supporting assets spanning weekly press activity in luxury lifestyle magazines including Vogue and Tatler, and online and mobile assets for a broad and effective reach.
