In a marketing landscape that is navigating technological advancements and a vocal audience, Karina’s mastery in seamless media strategy execution demonstrates how to powerfully tell a premium brand story. Exploring the unique relationship consumers have with media platforms to successfully leverage integrated marketing communications, this episode lifts the veil on how luxury brands can authentically and effectively connect with their audience, whilst safeguarding their brand essence for an emotive response with a lasting impact.
Hosts: Natalie Lennon & MJ Evely
Guest: Karina Manolis
Sound: HouseStudios
Social Media & Research: Sophie Bubrick
