Abi shares insights into scaling a luxury beauty brand in the modern age, discussing the significance of staying true to their African heritage, the challenges and triumphs along the way and the importance of in-person activations. Plus, we delve into how LIHA Beauty is nurturing a dedicated community and rewarding its loyal customers, proving that a brand built on authenticity and connection can truly thrive.
Hosts: Natalie Lennon & MJ Evely
Guest: Abi Oyepitan
Sound: HouseStudios
