In the first of a 2 part mini-series, Natalie and MJ are joined by Alicia Hickey, Head of Sustainability and Social Causes at Cult Beauty. Discussing the brand’s recent relaunch of their ‘Cult Conscious’ initiative, Alicia talks changes in consumer purchasing behaviour, how big brands can place conscious business at the heart of their operations and why transparency has helped build long-lasting relationships with Cult consumers.
Hosts: Natalie Lennon & MJ Evely
Guest: Alicia Hickey
Sound: HouseStudios
Social Media & Research: Sophie Bubrick
