Cult Beauty have joined forces with Dr Luke Evans and signed the ‘Body Image Pledge’ in a bid to drive change in the imagery that we see every day. In the second episode of the Cult Beauty mini series, Alicia Hickey – Head of Sustainability and Social Causes joins Natalie and MJ to discuss the brand’s ‘Can’t (Re)Touch This’ campaign, the fight against unattainable beauty ideals and how brands can adapt to a growing intolerance in consumers for overly-edited imagery.
Hosts: Natalie Lennon & MJ Evely
Guest: Alicia Hickey
Sound: HouseStudios
Social Media & Research: Sophie Bubrick
