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EPISODE 5

Jendaya

Elevating E-Comm

Jendaya is a luxury e-commerce platform bringing the richness of African culture to the global luxury consumer.

Ayotunde Rufai, CEO and Co-Founder of Jendaya, launched the marketplace in 2017 with the aim of setting a new diverse standard for luxury. In this week’s instalment of LEAP into Luxury, he speaks with Natalie and MJ about his journey as a start-up in the luxury industry, how the guidance of Natalie Massenet has helped the brand flourish and how online luxury brands can rise to meet the demands of the modern, global consumer.

Hosts: Natalie Lennon & MJ Evely
Guest: Ayotunde Rufai
Sound: HouseStudios
Social Media & Research: Sophie Bubrick

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