In this episode of LEAP into Luxury, Natalie and MJ speak with Laura Baker, Assistant Vice President of Corporate Communications at Shangri-La, about how luxury brands are “breaking the fourth wall” — moving past perfection to create genuine emotional connections.
Drawing on her journey from PR and cabin crew to senior roles at IHG and Shangri-La, Laura shares how social media, creator collaborations, and user-generated content are reshaping what luxury means today. Together, they discuss how Shangri-La balances authenticity with brand excellence, measures success beyond engagement, and manages transparency in a digital world where every interaction counts.
Hosts: Natalie Lennon & MJ Neill (nee Evely)
Guest: Laura Baker
Created by: LEAP Luxe
Sound Production: Housestudios
