As the brand’s first hire and having overseen more than a decade of growth, Annika has been at the heart of the business, driving the evolution from a home-grown brand born in a garage in Silver Lake, LA to the iconic fashion powerhouse now fronted by Kate Moss. Dive into how the brand has driven continual growth, how early adoption of drop culture has afforded constant engagement from fans and their plans for expansion with global physical retail additions, including a launch into the Asian market.
Hosts: Natalie Lennon & MJ Evely
Guest: Annika Meller
Sound: HouseStudios
Social Media & Research: Sophie Bubrick
